The Beauty of Tinned Seafood

The other day I visited KOST. They had 20-30 cans of different preserved fish lying around, after a friend sent them to the shop for sampling. We don’t have very much quality tinned seafood around Denmark, but they do in Portugal – and the design effort on those tins are just lovely.

And how do you sell a can of fish? You put a lovely woman or a happy cat on the front. Because lovely ladies and cats like seafood. Apparently.

I can’t wait to try the mackerel in cocaine:

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Kasper Fogh

Kasper Fogh

Writer, Aorta

Very interested in all that breaks new land in the attempt to create a better, more delicious ad sustainable food culture.

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